The options in designing and redesigning any site are numerous.  There  are many differing style, and formats that can enhance any existing site or be incorporated to a new site.


Things to consider:

_Goals: What is the primary focus? sales, business, entertainment, information etc...

_Purpose: Would a new look be cosmetic or assist in navigation/organization?

_Clarity: Do people understand the site within seconds of entering?

_Necessity: Would a new look or additional content enhance or detract from the mission of the site?


Options



Design:
- Full Custom design
- Customization of a pre-made layout

- Navigation Mouseovers & Dropdowns

Graphics:
- Logos
- Slideshows
- Animated Images

Effects:
- Sound
- video

Content/Features:
- Site Searchs
- Newsfeeds
- Message Boards

Example:
Animated Image